Audi A3 360° interior shot

Last month I was asked if I could create a perfect 360° photograph of the inside of the new Audi A3 for an iPad app.

“Of course I can!” I replied and set about a hectic day of pre-production with the help of Ivory getting together everything I would need.

With a motion-control head and my trusty D700 under my arm, we set out to the studio thinking it would be a breeze.

Setting up the kit, tethering the camera using Dragon Stop Motion was elegant and easy, lighting the gorgeous car was an honour, shooting the images was pain free… stitching together the panorama…

…insanely difficult!

In total we combined roughly 50-60 images [I know, I know, I could have gotten away with 8 shots with a fisheye, but who wants to shoot on a fisheye. I wanted quality, detail and to do the car justice].

Master retoucher George McLeod spent hours carefully aligning the photos into an equirectangular composite which the app would wrap around a virtual sphere, it was difficult, but the result was worth it.

I highly recommend downloading the iPad app to view it in its augmented reality glory.