RAC Don’t Let Winter Catch You Out

by | Nov 22, 2012 | 0 comments

RAC’s new winter campaign this year features two adorable kids playing the roles of a stranded driver and his best mate/motoring saviour.

On a mild Autumn Day in Uxbridge, the Guard Brothers from Smuggler put together a winter wonderland in an unexpecting residential neighbourhood.

The TV commercial can be seen here, and captures the kids playacting the scenario of a frozen and broken down car, stranded in the snow.

With a quick phone call, an RAC serviceman quickly comes to his rescue, and with a swift fix under the bonnet, sets him on his merry way.

I was asked to capture stills for all of the RAC’s online and print winter campaign, and I’m very pleased with the results.